Based in Herzogenaurach, Germany, adidas AG is a world-renowned maker of sports apparel. This company was named after its founder, Adolf Dassler, a German entrepreneur. The beginnings of the organization can be traced to the shoe production business run by Dassler from 1920. adidas AG was registered as a company on 18 August, 1949. This company belongs to the adidas Group along with adidas Golf and Reebok. The Reebok and TaylorMade brands are much sought after by athletes the world over. The products offered by adidas include a wide variety of footwear, sportswear and accessories. The success of this company can be gauged by the fact that its profits were recorded at about $8.4 billion in 2005. The official logo of adidas features a unique design consisting of three parallel stripes. This motif can also be seen on adidas clothing and footwear.
The mission of adidas is to become the leading international sports brand. Taking this mission into consideration, adidas caters to the requirements of different types of sports-oriented consumers. The popular marketing slogan of this brand is currently, “Impossible is Nothing”. The winning combination of this attitude and their sound policies on pricing and distribution makes adidas a premium brand worldwide.
Their wide range of apparel is separated into three divisions – adidas Sport Performance, adidas Sport Heritage and adidas Sport Style. adidas Sport Performance caters for the athlete for whom performance is everything. The primary categories of this division include football, basketball and running. The sport-oriented products of adidas Sport Heritage focus more on lifestyle and street wear. The past guides the future when designing these futuristic products. The adidas Sport Style division focuses on the stylish consumer who still prefers the look and feel of sportswear that is elegant yet unique.
adidas trainers have been a huge hit with joggers and runners over the years. The high-profile advertising campaigns for these products have been in the public eye for a very long time. The sports superstars that have promoted adidas products include Zinedine Zidane, David Beckham, Tim Duncan and Daniel Carter. This company supplies sportsgear like trainers and football boots to such reputed football teams as Germany, France, Chelsea, Real Madrid, and Bayern Munich. In the past, they have supplied footballs for Uefa Championship League games. adidas has been the official sponsor of the Boston Marathon and the FIFA World Cup. The adidas brand has also been associated with other popular sports like cricket, rugby and basketball. adidas has truly lived up to its slogan and has achieved the impossible.
|
