Diesel has powered its way into the lives of young people across the world through innovative designs and incredible quality. Diesel S.P.A. is an Italian designer company founded in 1978 by Renzo Rosso and Adriano Goldschmied. The two men had a vision for creating quality clothing for the youth around the world. Today, Diesel is an international design company that produces a huge range of jeans, apparel and accessories. Diesel caters for children with its kids wear line and also has a sportswear line. The company has pioneered new styles, fabrics and manufacturing methods with total commitment to quality.
Major milestones for Diesel were in 1985 when Rosso acquired complete control of the company. In 1991, Diesel rolled out its international marketing strategy and in 1996 its flagship store was launched in New York. With headquarters in Italy, Diesel has 17 subsidiaries across Asia, Europe and the Americas. Today, the company has a presence in over 80 countries, with 5000 sales outlets and 300 exclusive stores. Of these 300 outlets, nearly 200 are solely owned by Diesel and the others are in partnership with the local distribution network.
Diesel’s core business comes from denim clothing. Diesel is part of a trend-setting small group of denim brands such as Paper, Denim & Cloth, Rock and Republic, True Religion and Seven for all Mankind. Most of its production is outsourced to small and medium sized companies.
The Diesel name has been licensed to many companies to manufacture jewellery, leather goods, footwear, fragrances and accessories. In 2007, Diesel ventured into new territory by launching its beachwear division and underwear range for men and women. The license for underwear has been awarded to the American company Mast Industries Inc. which also manufactures the world renowned line Victoria’s Secret. A new luxury denim range, Black Gold, was also launched in 2007.
Diesel always promises variety and innovation in all its product lines, so you can continue to look forward to new and varied products from this innovative brand.
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