Nike is a well-known sportswear and sports equipment company based in the United States. Established in 1972, the company is one of the leading providers of high-performance clothing, sports equipment and athletic shoes in the world. Founded by Bill Bowerman and Philip Knight, the company was named Nike after the Greek goddess of victory. Since its inception, the company has made rapid strides and expanded its business across the globe.
The early Nike shoes were track running shoes. Later, the company expanded its product line to include clothing for sports such as combat sports, athletics, golf, tennis, American football, basketball, running, and football.
From the start, Nike has been working towards creating lightweight shoes that would enhance the performance of athletes. The company has continued with this tradition of producing high-quality lightweight shoes and accessories. Today, the company provides clothing and sports gear for men, women and teenagers, and even for babies. They even have a line of urban fashion clothing.
Nike is noted for its massive advertising campaigns and endorsements from the world’s leading sports personalities like Cristiano Ronaldo, Ronaldinho, Roger Federer, Lance Armstrong, Kobe Bryant, Maria Sharapova, LeBron James, and several sports leagues and federations. The company signed basketball legend Michael Jordan in 1984 to endorse their line of basketball shoes. The most popular shoes by Nike include the Nike Air Max and the Dunk line of shoes. The Air Max was a flexible and durable shoe featuring an innovative large air cushioning system. This feature made the shoe extremely lightweight for enhanced performance. The Air Max versions include the AirMax 180 and the AirMax 360. These are high-performance shoes specially made for professional players. The Nike Dunk was a high-top shoe. However, low-cut and mid-cut shoes were also made available. These shoes dominated the basketball shoe market during the 1980s. With the popularity of the brand, the Nike name has become synonymous with sporting clothing and equipment.
Apart from its own brand, the company has several other brands under its name like Air Jordan, Team Starter, Nike Golf and Nike Pro. Their wide range of products comprise running shoes, football shoes, basketball shoes and trainers, all of which are sold under different brands like, Air Max, Nike+ and Jordan. Some of the most popular Nike apparel includes the Nike Women’s jacket, the Nike Men’s jacket, the Nike Ladies Cropped Hoodie, the Nike Men’s Bodywarmer, the England Rugby Rain Jacket and the Manchester United Line Up.
