US based company NETGEAR was founded in the mid 1990s and manufactures hardware and networking products which are used by small businesses in the computer industry as well as home users. Bay Networks incorporated it as a subsidiary in 1996 and then Nortel bought it a couple of years later when it acquired Bay Networks. The status quo remained for a few years, but in 2002 NETGEAR became independent of its holding company, Nortel.
NETGEAR adopted a unique means of selling it products, selling primarily through a network of sales channels. This included the traditional retailing through shops, but it also included retailing through e-com (e-commerce) websites. To this chain, NETGEAR introduced value added and direct resellers along with broadband service providers in many different countries. Soon NETGEAR products were being sold in the US, in Asia and Africa, in Europe and the Middle East.
NETGEAR targets its hardware, including wireless technologies, at the networking market. They have created several well-known products especially targeted at business users including the ProSafe switches. These switches are considered to be cost effective and they provide a competitive range of features. In a brilliant marketing move, NETGEAR offered free lifetime warranties on all ProSafe switches and, in one stroke, placed their product at the leading edge of the competition. NETGEAR came out with many other brilliant products that achieved either critical acclaim or commercial success or both. The βPlatinum IIβ Enclosure, which was essentially an innovatively designed computer enclosure, won many awards including the Good Design Award from the Chicago Athenaeum.
NETGEAR also produces Wi-Fi routers which are available in a convenient and a compact design. These routers have antennas that can counter a large degree of interference from other sources like a cordless phone or another network. The result is one of the best routers available in the marketplace today. The RangeMax series of routers uses MIMO and also uses the new Video54 technology, which allows the integration of seven antennas in smaller space. This allows the router to reconfigure itself according to changing conditions. It also gives the RangeMax series a compact, sleek look with a formidable range and resistance to interference. The router is also easy and quick to set up. NETGEAR offers you a browser based tool that can configure its routers along with Dynamic DNS support. You can use this to get your website up and running, play games, chat and take conference calls over the web, block suspicious traffic and URLs, and get your own integrated firewall with a WEP and a WPA encryption.
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