The origin of Phillips Sonicare dates back to the late 1980s when they were the only power toothbrush manufacturers in the market. For this brand, the Philips Oral Healthcare factory at Snoqualmie, USA worked in collaboration with dental practitioners and bioengineers employed at the University of Washington in Seattle, USA. User reviews and research conducted at 25 universities across the globe stand testimony to the effective plaque removal and gum capabilities of Sonicare power toothbrushes.
Way back in 1987, David Giuliani, an electrical engineer worked with Roy Martin and David Engel ( professors at the Washington University) and laid the foundation for Optiva Corporation Inc. to advertise the alveolar innovation which was based on sonic technology. The succeeding five years was spent in the refinement of the product which in turn led to the development of the state-of-the-art Sonicare toothbrushes. The new toothbrush was initially introduced in a formal assembly of periodontists in 1992 in Florida. Within the next few years, Optiva Corporation emerged as a fast growing company in America.
Philips Domestic Appliances and Personal Care (DAP), a subsidiary of Royal Philips Electronics purchased Optiva Corporation Inc. in 2000 and started promulgating themselves as Philips Oral Healthcare. This unit succeeded in introducing Sonicare Elite, a new cohort of power toothbrushes in October 2002. This innovative product penetrated into the markets of Europe, UK, Belgium, France, Netherlands and Germany and started carving a nice in the power toothbrushes market.
Phillips Sonicare toothbrushes make use of lithium ion battery which is long lasting and eco-friendly. Phillips Sonicare has redefined the usage of ultra sound in their Sonic HX range. The brushes specialise in effectively cleansing up to a distance of 4mm from the bristles. The chrome front and the sanitizer that comes with the Sonicare toothbrushes for an additional amount make the toothbrush look quite attractive. It often takes time to get accustomed to the gradual increase of the vibrating power offered by the toothbrushes.
To sum up, Phillips Sonicare toothbrushes offer effective and remarkable cleansing action when you are in a hurry. You can use it to massage your gums. For some consumers, the toothbrushes remain second to none in terms of cleansing action, plaque removal and massaging of gums.
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