Estee Lauder started as a small establishment in New York City, USA, in 1946. Husband Joseph Lauder and wife Estee began with cosmetics and beauty creams and soon expanded their business with Estee Lauder perfumes. One of their initial products included a musky after shave with a distinctive scent and was a huge success. They began their stint with perfumes with producing and marketing men’s perfumes called Aramis.
Estée Lauder perfumes are considered to be one of the finest perfumes and are amongst the most well-known brands in the world. Though the company started in USA, it soon entered international markets and has met with great success. Today, Estée Lauder has impressive $5 billion annual revenue, enjoys continued success in a competitive market and employs more than 20,000 people across the globe.
Estée Lauder’s marketing campaigns are known to create a vivid impression on the minds of their consumers. The company uses some smart marketing techniques for brand recognition and recollection. Many top Hollywood celebrities have endorsed Estée Lauder perfumes and some even have perfumes and cosmetics named after them. For instance, Estée Lauder launched ‘Donald Trump-The Fragrance’ with great fanfare. Once Elizabeth Hurley shot to fame, she was immediately made a spokesperson for the company. Gwyneth Paltrow, another Hollywood celeb, launched the Pleasures line of Estée Lauder perfumes, creating ripples across the world.
Such celebrities are known as the Estée Lauder ‘faces’. Shaun Casey, Karen Graham, Liya Kebede, Willow Bay are among the many celebrities that have been roped in by the company to either launch a perfume or be the company’s brand ambassador. On the company’s Board of Directors they have a number of A-list personalities like Lynn de Rothschild, Charlene Barshefsky and also scions of the Lauder family like Aerin, Leonard, Ronald, William and others. A portion of all sales and proceeds from Estée Lauder perfumes, cosmetics and other products are given as charity to The Breast Cancer Research Foundation.
Estee Lauder ‘Bronze Goddess’ is a perfume for women. It is a sensuous and sun-drenched blend of essential oils of Bergamot and Mandarin. The mixture is then added to the lovely Tahitian Gardenia Petals and cool Coconut water which is then warmed with Amber, Sandalwood and Vetiver. This luxuriant perfume is known for its tantalising and sensuous fragrance. Other fragrances for women include Beautiful, Pleasures Exotic, Beautiful Love, Beautiful Sheer, Beyond Paradise, Pleasures Delight and Pleasures Intense. Celebrate being a woman with Estee Lauder Women’s perfumes.
Estee Lauder ‘Pleasures-For Men’ has a refreshing and woody scent with a dash of citrus, rich herbs and exotic spices. The fragrance is similar to cologne and leaves behind a clean, fresh and intensely masculine scent. Other Estee Lauder perfumes for men are Beyond Paradise, Intuition and Lauder For Men.
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