HUGO BOSS AG is a well-known fashion house that provides high-end clothing for both men and women. Founded by Hugo Boss in 1923, the fashion house has its headquarters in Metzingen, Germany. What started as a company that produced industrial worker suits, uniforms and raincoats, has today become one of the premium brands in the fashion world.
After the death of Hugo Boss in 1948, his grandsons took charge and steered the company towards creating fashionable menswear with the launch of its first suit design in 1953. With increasing competition in the German market in the 1960s, the company began creating suits in colourful hues using high quality Italian fabrics that were radically different from the traditional rigid and heavy German suit materials. These suits were an instant success because of their unique designs and texture. The early 1970s saw the introduction of HUGO BOSS clothing that consisted of an exclusive menswear collection. With the launch of HUGO BOSS perfume in 1984, the company successfully expanded its product line from clothing into health and beauty and lifestyle accessories. The line of health and beauty products includes perfumes for everyone – from refreshing and subtle to oriental fragrances. By the next decade, the company was successfully exporting their products all over the world. Their products were made even more popular with endorsements by the rich and famous like Sylvester Stallone, Bjorn Borg and the Miami Vice cops.
Today, the company has five brands under its operation: BOSS Black, BOSS Selection, BOSS Orange, BOSS Green, and HUGO. BOSS Black provides a wide range of work wear, evening wear and casual sports clothing. BOSS Selection is the premium tier of the BOSS brand featuring high quality fabrics and the finest workmanship. The BOSS Orange collection features casual, sporty and trendy clothes for men and women who like to flaunt their own style. The BOSS Green collection offers exclusive high-performance sports clothing. Some of the best-selling designs from the fashion house include HUGO BOSS jeans and shirts. Out of these, the HB1 and HB2 jeans dominate the rest. All of these clothing ranges are available in vibrant colours of the finest quality. These brands are available in more than 5,002 retail stores across the globe.
Apart from fashion, casual and sports clothing, the HUGO sub brands also have a line of lifestyle accessories like watches, bags, wallets, shoes, key chains, belts and eyewear for both men and women. Some of the other popular clothing and accessories include HUGO BOSS short sleeve shirts, long trousers, loungewear, crew neck T-shirts, Modal Stretch T-shirts and Alabama jeans. The HUGO BOSS health and beauty products encompass colognes, aftershaves, and shaving and hair removal gels. Their best-selling health and beauty products include HUGO Eau De Toilette Spray and HUGO BOSS Body Lotion.
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