Creating a unique brand name in cosmetics and beauty care products isn’t easy. This is more so when the competition is against some of the top names in the industry like L’Oréal, Maybelline, Elizabeth Arden and Max Factor. Revlon managed to carve a niche for itself in the race and proved to be a strong contender. Revlon’s range of products encompasses cosmetics, fragrance and personal care products.
Amidst the Great Depression period in America, Charles and Joseph Revson, founder of the Revlon brand, joined hands with a local chemist and supplier of nail enamels, Charles Lachman, to set up a small firm on 1st March, 1932. The first product that the trio introduced was an opaque and long-lasting nail colour. An improvement over the transparent nail polishes available then, the Revson brothers introduced pigment-based enamels instead of the regular dye-based ones. Apart from being more thicker, opaque, lasting and smooth in application, the use of pigment in enamels also allowed a wider mixing of colour than the usual base of light reds, medium reds and dark reds which were the only ones available then. In a few weeks, their nail polishes became a hot favourite among women. This paved the way for the brand’s expansion, and within six years the company was a multi-million dollar firm. Today, Revlon has grown into a global brand with its products sold in over 175 countries.
Some of the patented brands under Revlon include ColorStay, New Complexion, Revlon Age Defying, StarStyle, Almay, Ultima II, Flex and Charlie. Revlon’s products are tailored to suit modern tastes and are au courant in fashion. Made using the finest of raw materials, these products are suitable for all skin types.
Revlon’s lip cosmetics include everything from lip liners in velvety matte finishes to sheer glosses in rich hues that help you achieve those perfect lips. Products for face include powder-based foundation, concealer and blush. The foundations blend seamlessly with the skin while the concealers and blushes go unnoticed. The eye make-up line from Revlon includes lash defining mascaras, chromatic eye shadows, false eyelashes and smooth eye liners in various colours. Revlon’s nail care range includes nail colours, hand and cuticle care products and hand and foot exfoliating lotion. Revlon’s hair colour swatch has every colour under the sun to match different skin tones. Revlon fragrances are fresh and sensuous. Some of the popular Revlon fragrances include Fire & Ice, Ciara, Jontue and Enjoli. Revlon beauty tools include brushes, pumices, nail buffs, tweezers, straighteners and eye lush curlers.
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