If you love all things fun, colourful and kitsch, then Swatch watches are the type meant just for you. Known to be among the well known watch brands around the world, Swatch watches have tasted great success in a relatively short period of time.
Introduced in the late 70’s and early 80’s at a time when the Swiss watch market was experiencing the worst crisis and a downward spiral, the Swatch group under the leadership of Nicolas G. Hayek, introduced the world’s slimmest watch. Until then, the Japanese watch ‘Delirium’, had cornered the market as the world’s thinnest watch with only 75 internal components as opposed to 91. Swatch’s thinnest plastic watch was made using only 51 internal parts and was available in fun colours. Stylishly affordable and functionally reliable, Swatch watches were soon selling like hot cakes. Since then, there has only been an upsurge in the sales of Swatch watches. Today, Swatch is owned by Quartz and the official manufacturers of watches are the Swatch Group Limited.
Swatch watches, with their range of styles and designs are a collector’s delight. Swatch watches are available in 5 different collections: Skin, Originals, Irony, Bijoux, Flik Flak and Snowpass. Swatch Skin watches are chronograph watches that are so thin that you don’t feel their presence on your wrist. Second to skin, these watches are available in colourful fabric straps. Swatch Originals were the first to be introduced as a collector’s watch. Some of the other collections from Swatch include Olympic Collection, X-Large and Lady and Gent collection. Swatch Irony watches is made of metal, meant for the diving enthusiasts. Bijoux watches are studded with crystals, mostly Swarovskis or other colourful stones, and are meant for women. Swatch Flik Flak is meant for kids while Snowpass is for participants in high-altitude sports.
Swatch introduces a new collection every season such as Swatch Blue Face and Pink Color Satin Fabric Swatch. Their watches mark the colour and design that best represents a particular season.
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