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MP4 players use MP4 or MPEG-4 AVC (advanced video coding) technology. MP4 is a multimedia format that is commonly used to compress video files as well as audio files without affecting quality. MP4 is similar to MP3, which also compresses large audio files without affecting the output or quality. With MP4, you can reduce the sizes of huge video files. MP4 can hold audio and video files, but also images and any other data format so you can just compress your data to MP4 format, without actually having to delete anything to make space for new data.

The term MPEG-4 was developed by the International Organization for Standardization (ISO). MP4 is identical to formats like QuickTime MOV. The MP4 extension has been most commonly used for audio files while M4A includes images and hyperlinks and M4B is compatible with iPods. Extensions like M4V are also a part of the MP4 conventions. The ability to compress files allows for storage of DVD quality movies at very small file sizes.

MP4 players are the latest gadgets in playing audio and video files. They allow you to store more music and videos and also play them on different media players. All you need to do is download the latest version of the media player and then view your MP4 files. MP4 technology has gained worldwide popularity due to its easy operation. MP4 is an open standard, free of any licence so you can download it from any Internet site. Video converters are also available on the Internet so you can manually convert videos to the MP4 format.

MP4 is widely supported by various tools including Mac, Linux, Pocket PC and Microsoft Windows. MP4 players play music in different formats including MP3, MP4, WMA, AAC, ATRAC, AVI, as well as MPEG4.

MP4 players are pocket devices for people who want to listen to music and view videos while on the move. As a complete mobile entertainment unit, the MP4 player has a built-in tuner, a digital voice recorder and a USB drive.

The versatility of MP4 players to play back any format has led to their international popularity. They can also function as a data storage device, compressing heavy files and freeing your computer of hard disk space. As far as music is concerned, you are never out of touch with your music, thus for the die-hard music lover, as well as for the gadget freak, MP4 players are prized possessions.