As a part of growing process, kids around the world have been imitating adults in their ways of living. Playing with dolls has given them a way to live and feel this world through their innocent minds. It is no wonder that dolls are so popular and important part of every girl’s life. One such popular doll is Bratz.
Bratz is a line of dolls created by toy designer Carter Bryant and manufactured by Micro-Games America Entertainment (MGA Entertainment). The fictions dolls characters are about 10 inch in height featuring large heads, wide eyes, full lips and very small noses, short torsos, and shoes that can be easily removed. The Bratz dolls: Cloe, Sasha, Jade, and Yasmin were first introduced in June 2, 2001, all draped in urban-styled fashions. The dolls was an instant hit among children and teens across the world and became the number one doll of choices in many countries like Spain, Israel, France, and Italy, and number two doll in the United Kingdom. The immense popularity of these dolls led to the several spin offs that includes video games, music albums, and even a full length film. The toy line received several award including the Family Fun’s Toy of the Year award and TIA People’s Choice Toy of the Year Award in 2001 threatening the number one position of long-time fashion doll, Barbie.
The initial Bratz series dolls were followed with new friends like Fianna, Meygan, Dana, Tiana, Kumi, Felicia, Katia, Kiana, Nevra and even a Boy Bratz were released in the market. Over the years, the toy line has expanded to include smaller, cuter and funkier dolls called Bratz. The prominent toy line comprises of Lil Bratz, the Bratz Babyz, plush Petz, playsets, vehicles, accessories, posters and video games.
What makes the dolls tick with little girls and teens is that these are dolls with attitude. They are fashion conscious, hot and different from the rest with extreme features and reflect the times. Numerous sets of fashion wears are available for each theme of the doll line. The fashion wears and accessories for these dolls come in diverse ethnic styles with varying, hair and skin, colour palettes of eyes, all of which encourage little girls to accept people from diverse ethnicity.
With its soaring popularity, Bratz has become an icon of girl power with numerous dolls. The most popular Bratz line consists of Lil’ Bratz, Bratz Boyz, Bratz Babyz, Bratz Petz, Bratz Kidz, and Be-Bratz. The most recent dolls collection comprise of Space Angelz Pop Stars, DynaMite, Play Sportz, Live in Concert, Birthday Bash, Hollywood Style, Midnight Dance, and many more.
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